In 2017 a team of people introduced a Poshmark technique that was considered to be revolutionary. It would allow sellers to engage the community in such a way that it would lead to a dramatic increase in sales almost instantly. This technique was called the Poshmark 30 minute method (Poshmark 3mm). All you needed to do was share 30 items from your feed, 30 items from your closet, list or relist 3 items, follow ambassadors, share 10 new Poshmark users, and return the favor of people who shared your items and followed you. And as its name implies, it would only take 30 minutes to execute.
At first, users were thrilled to try this new strategy. And some noted significant increases in their sales. However, as time went on the momentum of this method started to die down. And at this point, the Poshmark 30 minute method no longer works.
Poshers are starting to realize that they need to take a new approach to this platform. Specifically, they’re beginning to realize that their success lies in five factors: branding, optimization, engagement, strategic pricing, and customer relations. Let’s discuss each of these factors and how they can get you the success you’re looking for.
One of the biggest keys to generating sales is focusing on your brand. Specifically, you should spend time crafting the right image for your closet. Here are a few ways in which you can make your brand stand out and attract the customers you want.
If you’re eager to start selling, it can be tempting to fill out the profile details with answers that are short and bland. However, keep in mind that in many cases, your profile can be what influences the customer to make a purchase. Start by putting a face with your name and posting a profile picture. Introduce yourself to the community by creating a Meet Your Posher listing. Share personal details. Do you have any hobbies? Are you married with children? Do you have pets? You may follow these details up with more photos of you and the people and things that you love. You’re allowed to include up to eight photos.
Fashion is often considered to be a form of art. So it’s a good idea to curate a selection of items that complement each other. Sure, you could list whatever you have around your home. However, when you take the time to curate your clothing, it can tell your audience a story. And stories tend to lead to a lot of sales. So before adding an item to your closet, consider how it will fit in with the rest of your collection.
When it comes to generating more sales, there’s hardly anything more important than quality photos. Make sure that you capture your items in the best lighting. If you’re not interested in modeling your own clothes, you can always use a mannequin or create a flat lay. Each image should be of high resolution so that the customer can see even the finest details.
It’s important that you keep Poshmark’s return policy in mind when taking your photos. The customer is less likely to return the item if it was properly represented in the images that were shown. So be fully transparent and don’t be afraid to show all of the item’s flaws. Poshmark allows sellers to post up to four photos for each listing.
If you want to make a great first impression when people visit your closet then you should always keep your best items at the very top of the page. These should be items that you know people are most likely to share. They should be popular brands. Ideally, they should also be in mint condition and contain their original price tags. By grouping your best items at the top of your page, it will inspire people to scroll down and find out what else you have to offer.
Poshmark sellers should make sure that they’re page is fully optimized. This means using keywords that your potential customers are using. Optimization can be done with the help of your titles and descriptions.
When creating titles, you need to be as descriptive as possible. Don’t just describe the color and material of the item. Go the extra mile and look it up online. How does the designer describe the item in their title? Share the name of the designer. Also, use abbreviations such as NWT, EUC, NWOT. NWT stands for new with tags, EUC stands for excellent used condition, and NWOT stands for new without tags. Browsers should never have to click on your listing to get a better idea of what you’re selling.
You should also be strategic about your descriptions. And luckily, Poshmark allows just enough space to create a caption that’s captivating. First, restate your title. Then, start your first sentence off with the brand name and adjectives that describe why the person should purchase the item. Put a lot of thought into your first sentence as other sentences will likely be cut off in the preview. When it comes to creating the perfect description, the key is to give your potential buyers more information than they could ever need. This helps to get rid of any hesitation they may experience.
Crafting the perfect title and description can be somewhat time-consuming and tedious. That’s why it’s a good idea to create a template. This way, you’ll always have a reference point.
Even though it doesn’t work, there’s one thing that holds true about the Poshmark 30 minute method–if you want to get more sales then it’s important that you share. Engagement is the foundation of a successful Poshmark strategy. Here are a few ways in which sharing can be used to your advantage.
There are typically four parties per day. And each of these parties focus on a particular theme, category, or brand. If you want to get maximum exposure, join in on the parties and share your items. The benefit of sharing at parties is that you’ll be able to reach people who aren’t currently following you. But don’t only share your items, share the items of others as well.
Poshmark encourages sellers to share the listing of others. And that’s because the more you engage with the community, the higher your sales. However, you should never forget to share your own items. Pay attention to when the community is most active and share during these times. Typically, the busiest times are at night and on weekends.
Following other people is just as important as sharing items. In fact, the more people you follow, the more exposure you get for your closet. And the benefit is that a lot of people that you follow will follow you back. You’ll also notice that some people share your items right after they follow you. Admittedly, this is a tedious task and can take up a significant amount of time. It requires that you go through lists of people and manually click on all of their names, one by one.
Sure, you can earn a nice profit by simply sharing your items on the Poshmark platform. However, you can reach a lot more people by sharing your items on your social media platforms. So add your products to Pinterest, Instagram, Facebook, and Twitter. If you’re a blogger, add the Poshmark widget to your website so that your closet will always be on display.
Your main objective may be to earn a steady income. However, you should never let your desire for profits cloud your judgment when it comes to pricing. It pays to price your items strategically. Here are a couple of tips that you should keep in mind when it comes to numbers.
Before adding a price to any item, you need to pay attention to people who are selling items similar to yours. And that’s because your potential customers will be comparison shopping. If they discover that you’re selling the same item as someone else but your price is significantly higher then they’re going to buy from the other seller. That is unless the quality of your item is better. Sure, you want to make a profit but sometimes the best way to do this is to undercut the prices of the competition.
Sometimes people are more likely to purchase items from you if they’re getting a bundle discount. When it comes to bundle discounts, Poshmark gives you two options. The first option puts gives you control of how much of a discount you would like to give on a bundle. You set the percentage and the number of items. The second option is a bit more flexible. It allows the customer to negotiate with you about the pricing.
When you’re busy curating the perfect closet and engaging with the community, it can be easy to forget the importance of customer relations. But this is the aspect of your business that will earn you the most income. And that’s because a lot of your sales will come from repeat buyers. So it’s crucial that you provide them with the best experience. Below are a few tips.
Your customers are typically interested in more than just your merchandise. They’re a fan of your personal style. So when you list an item, let them know what you would pair them with. Give them an idea of how versatile each piece is. This offers a more personalized experience.
When selling on Poshmark, you need to consider the etiquette within the community. One of the unspoken rules is to respond to comments and questions as soon as possible. It’s best to respond within 24 hours. The benefit of giving prompt responses is that it lets the customer know that you care about them. Another benefit is that it can lead to more sales–especially if they’re a motivated buyer who wants to know about shipping times and etc.
If you want to create a loyal following on Poshmark then make sure that your communication doesn’t end once they’ve entered their credit card number. You should be in touch with the person during the shipping process. For instance, if you’ve shipped their item on a weekend on during the holidays they may be anxious about the time in which they’ll receive it. By taking the time to update them on the status, you’ll build trust and they’ll be more likely to make more purchases from you in the future. The good news is that you can save a lot of time by creating a shipping plan. Make sure that your shipping supplies are organized in advance.
Sometimes, the little things can make a huge difference when it comes to the way in which someone perceives your business. This is especially the case when it comes to how you package your items. Customers often appreciate when sellers personalize their packaging. Use special wrapping. Brand your boxes and bags. Wrap the clothes with ribbon. It can even be something as simple as including a small note with the package.
It’s also important to pay close attention to the condition of your items. How will they look once they’ve arrived to the customer’s home? Take the necessary steps to ensure that the item arrives wrinkle- and stain-free.
Times have changed. The Poshmark 30 minute method is nothing close to what it used to be. Instead, you should put your focus on creating a captivating brand and a constant flow of engagement between you and the Poshmark community. The key is to optimize your time. Many sellers choose to use tools that automate the engagement process. This way, they can focus on things that require their personal touch.
Posh Tools boasts many extremely helpful features to allow you to sell more clothes on Poshmark.
Posh Tools can:
